Salesforce.com, inc. (NYSE:CRM) on Tuesday rolled out new services for mobile app development.

The new service will gives its customers and partners access to a new set of tools and services for building mobile applications on its cloud platform and connect front-end software with enterprise data.

Salesforce.com inc

Following the concept of ‘IT consumerization’, the cloud computing company aims to bring personal experiences closer to a consumer’s work-life experience. Users on the move need a technology that enables them to work even if they are not stationed at a work place.

To meet the needs of increasing demand for mobile applications, salesforce.com, inc. (NYSE:CRM) came up with a new Salesforce Platform Mobile Services, the latest in a series of innovations to empower customer companies to transform for the mobile era. By using this service, companies can combine industry-leading tools and frameworks with real-time customer data to deliver engaging mobile experiences anywhere, on any device.

“With these new mobile services, CIOs can immediately accelerate every mobile app dev project in their backlog,” said Mike Rosenbaum, EVP of Salesforce Platform, salesforce.com, inc. (NYSE:CRM), “By combining the world’s leading customer platform with the mobile tools and frameworks developers love, we have made it possible for CIOs and web developers to deliver the mobile apps their customers, partners and employees are screaming for.”
The company aims to address consumer needs of development style while modifying and enhance application development lifecycle to make it faster and easier.
The new service will enable developers to connect business system data to native, HTML5 or hybrid mobile apps.
“Application development today is increasingly mobile-first, built with open source frameworks”, said James Governor, Founding Analyst, RedMonk. “Salesforce.com is responding by packaging up popular mobile and web tooling to make it easier to extend its apps and rethink process interaction models.”