Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) announced the launch of its most affordable handset Nokia 105  in the Indian market as the most affordable handset from the company and is aimed at first-time phone buyers.

nokia 105

Successor to the Nokia 1280, Nokia 105 is a device that sold more than 100 million units putting an end to the era of black and white display budget phones, even the most basic entry-level phone will sport a colour display.

According to Director of Marketing, Viral Oza of Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) India, the company will no longer deal with black and white screen handsets, once the Nokia 105 is released.

The new budget phone is priced at Rs. 1,249 and comes with essentials like FM radio, a speaking clock and a flashlight.

“The very human and fresh design of Nokia 105 makes it distinct in this price range, and utterly modern despite a traditional form factor. Our most affordable device with some of the best category features, is the ideal handset for first time buyers to enjoy the benefits and experiences of mobility,” said T S Sridhar, Regional General Manager (South), Nokia India.

The Finnish mobile maker claims that the new budget phone comes with a 35-day battery backup and is aimed at those who buying a cell phone for the first time.
“It’s very much a back up, emergency phone which is capable of taking some knocks and deliver a battery life which can last you a month, but it won’t be able to offer the experience we’ve come to expect from our mobile phones today,” says Tech Radar.
Sridhar points out that India’s sub-Rs. 2,000 phone market accounted for 60 per cent of the 1.3 core phone sales. About 85 percent of sales were of phones priced below Rs 4,000.