Microsoft Corporation (NASDAQ:MSFT) has launched a brief survey about online safety and security that is focused on measuring a user’s attitude towards their online privacy.
The tech giant, in this privacy campaign, takes a more general and positive approach by keeping the spectrum of the quiz from an unconcerned “Casual Surfer” to those who say “Privacy Please.”
According to Mary Snapp, Corporate Vice President & Deputy General Counsel at Microsoft Corporation (NASDAQ:MSFT), the privacy quiz aims to assess a consumer’s attitude towards online privacy.
“It assesses how much you are interested in managing access to your information online,” Snapp said in her interview with Washington Post. “It enables you to talk about privacy choices with your friends and family.”
The tech giant claims 85 percent of US citizens expressed a concern about their online privacy in the survey, but many less were found to be taking any proactive action to protect their digital presence.
“At Microsoft, we take our responsibilities for protecting your privacy very seriously. It’s a priority across all our businesses, and an area where we continue to work closely with others throughout academia, government and industry. And while we don’t pretend to have all of the answers, we do want to help raise awareness for how you can have greater choice and control as you browse the web,” said Ryan Gavin, GM of Windows.
“To that end, today we are launching a new consumer awareness campaign focused on online privacy, with resources at www.microsoft.com/YourPrivacy. We want to help people learn more about the tools and technologies Microsoft Corporation (NASDAQ:MSFT) provides that give them greater control over personal information as they browse the web and use their favorite Microsoft Corporation (NASDAQ:MSFT) devices.”
The campaign comes with a chain of reminders about how the company helps users protect their online privacy and provides quick guides to aware users to use recommended privacy settings on Windows, Office, Skype and the XBox.
The company assures that it will not be collecting personally identifiable information from users taking the survey. Microsoft Corporation (NASDAQ:MSFT) believes that it has an advantage against Google Inc (NASDAQ:GOOG) when it comes to people’s perception of how trustworthy the company is.