Google Inc (NASDAQ:GOOG) is launching their redesigned Google Play Store on Tuesday for Android tablets and smartphones. The new design reportedly will enhance the entertainment experience.

google play redesign

The interface has a lighter background and bigger images that are set inside cards. It’s essentially the exact same presentation as the Google Now search feature.

This new design also groups similar content together in a theme to make it easier for users to discover new content. It will be easy for users to find music, movies, TV shows, books, magazines, and applications.  There’s also recommended content, which allows users to scroll down to find what Google Play recommends for them. What’s more, Google Inc (NASDAQ:GOOG) also made the checkout process simplified.

There were rumors that Google Inc (NASDAQ:GOOG) would redesign the Google Play and several websites showed preview screenshots of the new design. The new Google Play app will be available for Android 2.2 (Froyo). The new redesign will be unveiled to users in the United States today but international users will have to wait just mere weeks.

The app store was originally dubbed the Android Marketplace, the name was changed to Google Play.  The search engine giant then added movies, music, TV shows, books, and magazines to the menu which would make it an all-in-one entertainment spot for Android users. It’s also Google’s answer to iTunes/App Store.

A successful tech company needs to give consumers what they want and many of today’s smartphone buyers want on-demand entertainment. Google Play fulfills those needs and their recent redesign should only enhance that user experience. Google Inc (NASDAQ:GOOG) is a hot commodity and they know it. This is why the company is putting a focus on redesigning what they have. Sometimes a good makeover is all an app needs to refresh their image and this should do just that.