Google Inc (NASDAQ:GOOG) revealed its earnings report for the first three months of 2013 today, April 18th, after the market closed. The company revealed that it had earned $11.58 per share in the first quarter, on revenue of $14 billion. On today’s market the firm’s stock trended down closing at $765.35 per share.

Google Earnings

In anticipation of the report, analysts were looking for earnings of $10.70 per share from the company on revenues totaling $14.3 billion. In the first quarter of 2012, the company earned $10.08 per share on revenues of $10.6 billion. In the hours before the earnings report was released, whisper numbers indicated the firm would miss Wall Street’s expectations.

So far in 2013, the company’s shares have seen a significant rally. Since January 1st the company’s shares have increased by around 8 percent. Going forward, major indications for the company’s stock include the launch of its Google Glass hardware, and the rollout of its new advertising platform, called Advanced Campaigns.

Many analysts have been becoming increasingly confident about the company’s shares. Google Inc (NASDAQ:GOOG) has a significant moat in its business, and it appears to be refining its strategy constantly. If the firm can continue to wow investors with its advertising revenue, its share price is likely to continue rising through 2013.

There will be blips during the course, but Google Inc (NASDAQ:GOOG) has an advanced ability to deal with those problems. The company is well used to navigating the lulls in its business, and it tends to have a lot of sway over the way people use the internet, meaning it can drive the market toward its goals.

The major downside risks for the company in the coming months are the possibility of major regulatory constraints, or punitive fines, the failure of some of its hardware products, like Google Glass, and worse than expected results from the change to its advertising system.

At 5 p.m. EST, Google Inc (NASDAQ:GOOG) will host a conference call at which it will discuss the numbers in this report. Analysts will be concentrating on the company’s cost per click, particularly on how it will be affected by the introduction of advanced campaigns.

Advanced campaigns are likely to dominate the industry’s view of Google Inc (NASDAQ:GOOG) in the months ahead, its successful adoption could be a much bigger boon to investors that Google Glass, or even Android.