Apple is planning a greater push into car integration this year, according to sources cited by 9 to 5 Mac. The online publication said Apple Inc. (NASDAQ:AAPL) is working with automakers to embed its iOS Maps and Siri into vehicles.
Apple's Siri Integration
The integration of Siri with various vehicles has already been announced, with a Hyundai partnership unveiled in January, so it comes as not much of a surprise that the company is looking to push even deeper into the space.
Apple Inc. (NASDAQ:AAPL) announced as early as last summer that it would look to integrate Siri with its vehicles, and so far it has partnered with numerous major automakers.
But today’s report from 9 to 5 Mac includes not just Siri, but also iOS Maps. Apple Inc. (NASDAQ:AAPL) is reportedly working with automakers on center consoles that would take the Apple Maps app on an iPhone plugged into the console and display it on a built-in display in the car. The feature would replace the GPS system many vehicles currently have. By connecting the iPhone to the vehicle, Siri would then be able to control the Apple Maps apps and other iOS features on the device.
Hurdles for Apple
Although the new integration is reported to be based on iOS 7, we may not see it in public release for quite some time. There are a number of problems Apple Inc. (NASDAQ:AAPL) will have to overcome before it can be launched. It must undergo extensive testing inside vehicles, and improvements to both Apple Maps and Siri are also needed before it will be ready for integration into vehicles. We don’t yet know if Apple Inc. (NASDAQ:AAPL) will unveil its plan this year at WWDC or at its later iPhone event.