Playdemic is certainly benefiting from Zynga Inc (NASDAQ:ZNGA)’s expansion of its partnership program. According to Gamasutra.com in a piece they published earlier today. This benefit is undeniable, and the UK based studio, the first to take part in Zynga’s incentivised cross-promotion efforts, is loving it. The makers of Village Life, where players are transported back in time to a simpler place as they control each character in their village, had enjoyed quite a bit of success on Facebook Inc (NASDAQ:FB) with over 260,000 daily active users.
Once Zynga got involved? Playdemic is now seeing an increase of over 650% in its DAU, with over 2 million people playing the game on a regular basis. This is largely owing to the fact that Zynga Inc (NASDAQ:ZNGA) is promoting the game on their popular platforms Farmville 2 and Words with Friends. What a difference a weekend makes, this jump in users occurred over a single weekend.
It’s good to see Zynga moving on from Facebook Inc (NASDAQ:FB), earlier today I wrote about Facebook’s plans following this “breakup.“
It was roughly a year ago that Zynga Inc (NASDAQ:ZNGA) launched its Partners Program. In the time since, 40 partners have joined the program, and 27 web and mobile games have been launched via those partnerships. The Partners Program allows developers to see their games (potentially) enjoyed by millions on Facebook Inc (NASDAQ:FB), Zynga.com, and mobile devices. Village Life has not only been the most successful but also the first used in a cross-promotional campaign. Earlier this month player of Zynga’s Chefville were offered the opportunity to earn spices for their restaurant by playing Villlage Life. Is it worth the time invested playing Village Life, a slow moving game, in order to earn these rewards. Quite simply you would have to ask someone who plays Chefville.
Was it worth it for Zynga? Absolutely. Due to the success of Village Life, Zynga’s stock saw a seven month high on March 12th.
Playdemic’s CCO Alex Rigby recently stated, “We’re one of the top partners with Zynga, and Village Life has been getting a lot of attention through that,” he notes. “They give us different stages of traffic through the different channels they have at their disposal. They’re really pushing our metrics up there.”
Due to the success of Village Life, Games.com has reported that there are now no fewer than seven games currently undergoing final touches before their release through Zynga Inc (NASDAQ:ZNGA) partnerships. No further details were given.
