Intel Corporation (NASDAQ:INTC) has put out a call for sixty new staff members for Intel Media, the division working on the company’s set top box product. One of the positions, that of “Audience Representative” stipulates that successful candidates “must be weird.”
Nobody is quite sure what the company’s definition of weird is.
Intel Media currently has 300 staff members. The team is expected to have the company’s set top box, and an Internet TV service, ready for release later in 2013.
The addition of sixty new people to the staff probably represents one last push to finish the product before it is ready for release. The company’s service will have to compete with most of the major players in technology, even, and most excitingly, Apple Inc. (NASDAQ:AAPL)
Apple Inc. (NASDAQ:AAPL) already has a set top box, but rumors have been circling for years that the company is planning on adding a full sized television to its product line up. The posited iTV will have to compete directly with the Intel Corporation (NASDAQ:INTC) offering, and they may, if rumors are to be believed, be released at around the same time.
The hire process that was announced today represents an increase of 20 percent in the number of staff at the unit responsible for the Intel Corporation (NASDAQ:INTC) set top box. Intel is trying hard to change the future of television, and its set top box may just be the way forward. Current content creators, owing to their unwillingness to change, are seeing their business models warp out of their control.
More mature internet television services, like Netflix, Inc. (NASDAQ:NFLX), are already moving into the production of original content, reducing their need for content from cable companies and media conglomerates. The need for cable television has not been entirely dispensed, but it could change the relationship beyond recognition.
Intel Corporation (NASDAQ:INTC) could be key in this transition. If the company manages to release a product that consumers love at a price point that consumers can afford, they could do away with their reliance on cable providers.
The best job in tech right now might just be the “Audience Representative” that will soon be working at Intel Corporation (NASDAQ:INTC). That person could be on the forefront of a complete change in the television experience. Applicants must be weird, however, so keep that in mind.