Google Inc (NASDAQ:GOOG) could allow select top domains to be  open for public use. Google wants to allow organizations and companies access to generic domains. Just last summer, ICANN (Internet Corporation for Assigned Names and Numbers) shared a list of the companies and organizations that applied for generic top-level domains.

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Google hopes to create more competition by allowing companies to have more domains to choose from. So they applied for numerous generic top-level domains (gTLDs) that would go far beyond the usuals like .google, .chrome, .youtube, .goog, and .gmail.  They also applied for .search, .blog, .app, and .cloud. Those aforementioned gTLDs could be part of a bigger list of publicly available domains. Google elaborated, “After careful analysis, Google Inc (NASDAQ:GOOG) has identified four of our current single registrant applications that we will revise: .app, .blog, .cloud and .search. These terms have been identified by governments (via Early Warning) and others within the community as being potentially valuable and useful to industry as a whole. We also believe that for each of these terms we can create a strong set of user experiences and expectations without restricting the string to use with Google products.”

It’s evident that Google Inc (NASDAQ:GOOG) wants to enter the domain industry where it could potentially create competition for the likes of companies like Go Daddy. Two years ago, GoDaddy made $1.4 billion in sales.

It’s also possible that Google Inc (NASDAQ:GOOG) may give away some of their generic top-level domains although as they wouldn’t stand to make direct profits from it. This move could inspire an influx of new websites on the internet and those websites could prove to be profitable for the search engine giant.

A larger selection of domains for businesses and individuals to choose from could prove to be a major boost for e-commerce as a whole as it provides more business opportunity.