According to a new report from Barclays PLC (NYSE:BCS) (LON:BARC), Apple Inc. (NASDAQ:AAPL) is unlikely to increase the size of the iPhone screen before 2014. The news will be a blow to the many Apple Inc. (NASDAQ:AAPL) fans hoping for the company to release a big-screened iPhone this year to compete with the Samsung Galaxy S4.
The Apple Inc. (NASDAQ:AAPL) bestselling iPhone has a screen that measures 4 inches, paling in comparison with the Galaxy S4 5 inch screen. It is clear form movements on the Android side that consumers are demanding phones with bigger screens. If Apple doesn’t deliver on this front it could see itself losing custom.
Despite the expectation of no change in screen size, the Barclays PLC (NYSE:BCS) (LON:BARC) analysts still expect the Cupertino company to release a new phone in the next six months in order to compete with the Galaxy S4 and other premium Android smart phones. Apple Inc. (NASDAQ:AAPL) appears to be pushed by competition right now rather than the other way around.
The analysts are expecting Apple Inc. (NASDAQ:AAPL) to release not one but two new phones by September 2013. The first, and most obvious, is expected to be an iPhone 5s. The device is expected to have the same form factor as the iPhone 5, but is expected to incorporate better hardware and software.
The second launch is expected to be a new iPhone 5 built with lower cost materials. The device, which has long been described as a “cheaper iPhone” is expected to be designed to help the company compete with low cost Android models that might be pushing it out of the market in some markets. Barclays’ analysts are expecting the device to have a plastic casing and a four-inch screen.
Apple Inc. (NASDAQ:AAPL) is certainly falling behind in the race for large screened phones. Consumer demand appears to be heading toward screen sizes of more than five inches, blurring the line between cell phones and tablets. Apple Inc. (NASDAQ:AAPL) is still trying to keep those forms discrete.
The lack of a boost in screen size may be disappointing, but it was expected. Apple appears to be on a big update-small update two-year cycle on mobile hardware. The iPhone 5 was, for Apple Inc. (NASDAQ:AAPL), a big update; 2013 sees a small change and that means no boost in screen size.