Apple Inc. (NASDAQ:AAPL) is reportedly in talks with manufacturing partner Foxconn Technology Co., Ltd. (TPE:2354) about the TV set rumored to be called the iTV which is likely to support Ultra HD (3840 by 2160) along with voice and motion control functions and Internet connectivity, according to a report in Digitimes.

Apple iTV

If the rumor about iTV proves to be true, the new TV would feature the 4K UHD standard of 2160p, which boasts four times the pixel count of a 1080p HDTV.

According to the industry sources, Apple Inc. (NASDAQ:AAPL) and Foxconn Technology Co., Ltd. (TPE:2354) have been in talks about the mass production of UHDTVs for quite some time. The report says that Apple’s dilemma centers around who will supply the 3,840 x 2,160 panels.

The report says that established 4K panel makers from Taiwan are already producing at nearly full capacity in 2013. Whereas, other trusted panel makers who are capable of making Ulta HD displays have their hands full with displays for Apple Inc. (NASDAQ:AAPL)’s  iPhone, iPad and iPad mini.

“If LG…has ample supply of the technology, Apple Inc. (NASDAQ:AAPL) may try to release the TV by the end of 2013 but is more likely to do so towards the beginning of 2014,” according to the report.

It appears that Apple could start shipping the TV device in time for holidays if the company can churn out enough displays by the second half of this year.

Apple Inc. (NASDAQ:AAPL)’s share price has been a bit shaky this year, and it’s been well discussed that investors are now looking to Apple CEO Tim Cook to unveil an innovative product to match Steve Jobs’ best moments.