Amazon.com, Inc. (NASDAQ:AMZN) announced that its X-Ray feature, first launched for books only, has now been expanded to to TV shows as well, allowing viewers to learn more about a show, including characters, actors/actresses, and quick facts.
“X-Ray has been one of the most loved features on Kindle Fire HD since it launched last September,” said Peter Larsen, Vice President,Amazon Kindle. “For people who are passionate about movies and TV, there is no better way to watch than on Kindle Fire HD, which combines an exceptional viewing experience with the unbelievable power of the over 100 million pieces of data in IMDb’s catalog.”
The expanded feature will provide a real-time access to viewers to gather information about their favorite actors while watching a show. User will have to tap on screen while watching a show and a drop down of all the actors in that particular scene will show up on the screen. Viewers then can select whichever actors they’re interested in to see their bios. X-Ray draws its information from IMDb, which is owned by Amazon.
Amazon.com, Inc. (NASDAQ:AMZN) says X-Ray is available today for the most popular TV shows on the site and more expansion is likely to come in the future.
“Our vision is to make X-Ray available on every movie and TV show,” IMDb CEO Col Needham said in a statement. “We’re excited to make another big step forward today, and we are working hard to add X-Ray to more TV shows and movies in the future.”
The core idea behind this expansion is to invite users to buy smart tablets or download Amazon.com, Inc. (NASDAQ:AMZN) apps and stay in the Amazon ecosystem. With this new expansion, X-Ray could be one of those little features that make you choose to watch a movie or TV show on Amazon over Netflix or iTunes.