Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) new Blackberry 10 is, as of this writing, launching in Canada. Already, Canadian carriers have reported record pre-orders of the highly anticipated device. Despite the soaring number of pre-orders, there were no notable line ups outside most major Canadian brick-and-mortar stores.
Canadian telecom big wigs BCE Inc. (NYSE:BCE) (TSE:BCE) and Rogers Communications Inc. (TSE:RCI.B), noted that the preorders were strong. Mark Langton, a spokesperson from BCE, said that customer preregistrations for the Blackberry Z10 were higher than for any other preceding Blackberry device. John Boynton, the chief marketing officer at Rogers, also shared insights similar to BCE’s Langton. Boynton said that consumers in their thousands had preregistered for the device. Rogers Communications, which seemingly appears to have thrown all its weight behind the device, has the largest Blackberry base in Canada.
As part of the Canadian launch, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) CEO, Thorsten Heins, plans to address investors later on in the day. Heins will address the investors at the Royal Park Hotel in Toronto.
Over in the UK, another potent Blackberry market, the new Blackberry Z10 managed to generate bulging demand. Some wireless retailers in the market seemingly appear to have sold out the new device.
The Blackberry Z10 will also launch in the United Arab Emirates before gracing the shelves of U.S retailers. The Blackberry Q10, which has a physical keyboard, is likely to kick off its global launch in April.
Market Reacting Positively Amid Renewed Bullishness
Takeaways from the stock market show that the market is reacting positively to Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)’s new device. At the outset of trading this week, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) shares surged more than 15 percent. This surge was partly influenced by the company’s first ever Super Bowl ad during the weekend. On Tuesday, Research in Motion’s shares also surged 12 percent, signaling a predominant bullish outlook on the stock.