Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) India launched a rare democratic initiative, it invited consumers to send in ideas for smart apps across entertainment, finance and other social utilities on their Windows’ smartphone platform.

Nokia-Lumia Your Wish is my App

“The response has been outstanding. We have received for 35,000 app ideas in just about four weeks which in itself is a huge achievement and clearly demonstrates consumer’s enthusiasm for such initiatives,” said Gerard Rego, director of developer experience at Nokia India.

Announced in December, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s app reality TV show ‘Nokia Lumia Your Wish Is My App’ has received 35,000+ app ideas from consumers and tech enthusiasts from all across the country.

“We are pleased and very excited to have received such a phenomenal response from consumers for the ‘Nokia Lumia – Your Wish Is My App’ contest. We have received several app ideas that aim to enable a wide range of experiences. We noticed that the ideas were around topics that mattered most to people in their daily lives — women security, productivity, grooming, food, health & well being. One could literally feel the pulse of the nation by going through these ideas.” commented Gerard Rego, Director – developer experience, Nokia India.

The handset maker joined hands with NDTV to broadcast a TV programme where celebrity judges actor-Kalki Koechlin; New Delhi Television Limited (NSE:NDTV) Managing Editor-Rajiv Makhni; Managing Director of Disney UTV Digital-Vishal Gondal, and Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels- Raj Chinai, chef-Vikas Khanna are to decide between all the app ideas received by the consumers.

According to the TV show, short-listed apps and the winning apps would be featured on the Windows platform. A grand prize of Rs. 1 million is to be awarded to the winner and the runner up will be presented with a cash prices with a chance to win the new Nokia Lumia 920.

“The whole idea behind this campaign was to give consumers what they want. We believe that applications not only add to the device capabilities, but also give each consumer the opportunity to personalise their mobile devices to their needs and preference,” said Rego.