The announcement for the fan-based awards came in a YouTube video from the company. The voting is based on categories that emphasize Netflix viewers' habits and encompasses TV and movies.
The company introduced a new website for the voting and viewers can choose from the inaugural seven categories including Best Guilty Pleasure, Best Marathon TV Show, Best Commute "SHRTNR," Best Hangover Cure, Best PMS Drama, Best Bromance and Best Tantrum Tamer.
Nominees include anywhere from the old classics like, Sesame Street and Breakfast at Tiffany's, to the new hits such as Hart of Dixie and Revenge.
Online voting will be open through March 10 and winners will then be announced in a ceremony sans the red carpet and fancy outfits on March 11. The top three vote getters from each category will be acknowledged in an effort to celebrate "the ways your really watch Netfix" said the company.
It also hopes to make this an annual event so if you don't see a category, no worries, go ahead and suggest it for next year.
And if you're not a Netflix member, you can still vote.
In a continuing effort to personalize its subscribers' viewings, the company continues to work on its upcoming "profiles" feature for individualized programming. It was debuted at last month's Consumer Electronics Show and it is currently undergoing testing by its streaming customers.
For the company's partner ISPs, they could view this through either a Super HD or 3D stream upon becoming a member of Netflix, Inc. (NASDAQ:NFLX)'s Open Connect program.
Maybe you're wondering who exactly are Netflix's viewers. You're in luck as the company reported earlier this week a profile of its Canadian subscribers. While they still continue subscribing to their premium TV packages, they just add on more daily TV through other sources.
An average Canadian Netflix user has been profiled as streaming an average of 60 minutes per day, watching an additional 30 minutes of online content, followed by 90 more minutes of broadcast TV.
But these subscribers who are viewing TV, they are actually enjoying less cable and satellite as they spend about 11.3 hours each week as compared to non-users at 14.9 hours. Along with Netflix, Inc. (NASDAQ:NFLX) streams and additional online TV content, this comes to a 22-plus average hours per week of watching as compared non-Netflix customers' 16 hours.
And if Netflix has anything to do with it, they'll keep drawing subscribers to their site with more original programming and personalization.