Google Inc (NASDAQ:GOOG)’s recent efforts to cut down piracy websites found through their search engine hasn’t impressed the Recording Industry Association of America(RIAA).
Apparently, Google has received numerous requests for removing copyright links in the past six months but Google has yet to honor the removal requests.
RIAA said this in the following statement, “Six months later, we have found no evidence that Google’s policy has had a demonstrable impact on demoting sites with large amounts of piracy. These sites consistently appear at the top of Google’s search results for popular songs or artists.”
Last summer, Google Inc (NASDAQ:GOOG) made a pledge to change its search engine rankings to demote websites that have a large number of copyright notices. Google claimed that by demoting such websites, they would help users find better websites of quality.
The RIAA has been analyzing such websites and found that many of these websites were not demoted as they show up in the first page of results.
RIAA added, “This is of particular concern as studies have shown that approximately 94 percent of users do not go beyond page 1 results.”
Google then retorted by reminding them that they have invested in copyright tools for content owners which makes the process of taking them down even faster. They added that last month they received over 14 million copyright take down requests and quickly removed 97 percent of them from the search results.
Google Inc (NASDAQ:GOOG) is also expanding its current partnerships with content industries to help fiance the entertainment and music industries. This helps create millions of dollars for the industry.
This isn’t the first time Google Inc (NASDAQ:GOOG) got in hot water of copyright matters. For several years now, the search engine giant has been getting in trouble for enabling piracy through it’s search engines and YouTube website.