Google Inc (NASDAQ:GOOG) is reportedly developing a touchscreen laptop that uses its Chrome operating system known as ‘Chrome Pixel,’ the Wall Street Journal reported late Wednesday.

Google Chrome

According to the paper, the web search giant’s new touchbook may create some strong competition for Microsoft Corporation (NASDAQ:MSFT), which has already developed its Windows based touch screen laptops.

The new Chrome devices would also compete with the devices that run on Android, Google’s other operating system.

The new touch laptops could be launched later this year, but the exact date is still not clear and no official word has been received on the hardware of the new devices

Based on Google Inc (NASDAQ:GOOG)’s previous forays into hardware, odds are the new machines to be “frighteningly affordable,” speculates Adam Estes at the Atlantic Wire

The WSJ wasn’t able to provide details in-terms of specifications, except that Google Inc (NASDAQ:GOOG) might be making the new laptop/tablet hybrid to compete with Microsoft’s Windows 8.

Earlier this month, Developer Francois Beaufort  leaked the video that highlighted a Chromebook with a full touchscreen display running at an impressive 2560×1700 resolution.

Wall Street Journal’s report came one day before Google Inc (NASDAQ:GOOG)’s press event in the U.S. that may be related to the launch of Google’s touch screen laptops. Google Inc (NASDAQ:GOOG), however, declined to comment on the matter.

The report shows that the web search giant is aiming big to ramp up its market presence with its new flagship touch devices that are capable of going toe-to-toe with Microsoft Corporation (NASDAQ:MSFT)’s Windows based touch screen laptops.

Today’s news arrived less than a week after reports of  Google  studying Apple Inc. (NASDAQ:AAPL)’s playbook  with a view to launching its own retail stores.

The expected price of the touch screen laptops is suspected to be a little higher than the price of Google’s previous Chromebook models powered by Samsung and Acer.