"If you want to see all the cool phones that are coming out this year, you can do it one week before and one week after the MWC." That seems to be the running joke at this year's Mobile World Congress. If you want to learn what's going on with Google Inc (NASDAQ:GOOG) at this year's MWC, simply close your eyes, put on a good pair of noise reducing headphones, and you're almost there. For the die-hard fan of Google news, you might be better off with a sensory deprivation tank.
While "No news is good news," might be a wise adage for life, it hardly impresses thousands of tech journalists who descend on the conference each year. In fact, Google Inc (NASDAQ:GOOG) couldn't even be asked to have their own booth this year. So that's the news. There isn't any. Not only something that will ship the focus of journalists to other products, but it's that type of behavior that angers the same journalists responsible for keeping you in the news. Well, that and their products.
What we did learn from Google Inc (NASDAQ:GOOG) at the MWC:
As we reported here yesterday, Google's Head of Android, Andy Rubin reiterated that Google has no designs on brick and mortar retail destinations for its customers. In fact he even went so far as to suggest that it would be foolish. Read Microsoft Corporation (NASDAQ:MSFT)'s efforts.
- Google so dominates the mobile market with the obvious exception of Apple Inc. (NASDAQ:AAPL)'s iPhone and iOS that they are comfortable allowing others running Android to be their mouthpiece as the unveil their next generation of handsets..
- Google did receive an award for "Best Tablet of 2012" for their Nexus 7 manufactured by ASUS and voted upon by a couple dozen members of the worldwide tech journalist cabal.
Google Inc (NASDAQ:GOOG) can throw a party. While their booth of the past may have featured a helter skelter, and unlimited smoothies and ice cream for visitors, it never included Florence and The Machine, nor Tinie Tempah. This year's party for the lucky invited 2,500 of 70,000 attendees at Club Razzmatazz did.
“I could spend more budget on the party,” said Andy Rubin when asked about the party and the lack of a Google booth.
Unlike El Classico, the football (soccer match) held on the same day as Google's party that left Barcelona losing to Real Madrid by a score of 1-3, I figure Google will walk out of Barcelona with a draw that could have been a big win.