General Motors Company (NYSE:GM) appointed Tim Mahoney to head the global marketing operations of the company and serve as global chief marketing officer for Chevrolet starting April 1.

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Prior to his appointment, Mahoney serves as former executive vice president and chief product & marketing officer of Volkswagen America. He also held marketing positions at Porche Car North America and Subaru of America.

Mahoney will report to Alan Batey, vice president of U.S. sales and Services and interim global chief marketing officer of General Motors Company (NYSE:GM). He will be responsible in the development and execution of Find New Roads the new global brand communication platform of Chevrolet. He will also supervise the overall coordination of the car manufacturer’s global marketing operations.

“Tim’s experience and passion for the automotive marketing business, combined with his innovative and collaborative style, has made him one of the most respected marketers in the business. His background and experience is a perfect fit for Chevrolet at the perfect time. With more than 20 new product launches around the world in 2013, Tim will play a key role as we continue to grow the brand globally,” Batey said in a statement.

General Motors Company (NYSE:GM) said the appointment of Mahoney and the selections of Commonwealth, a newly established advertising agency are consistent with the company’s recently announced initiatives to expand Chevrolet globally. Commonwealth will provide all the advertising needs of Chevrolet worldwide.

Chevrolet unveiled Finds New Roads, its latest global communications platform last month to align its global marketing, engineering, design and retail operations behind one vision. General Motors Company (NYSE:GM) sold 4.94 million Chevrolet models around the world in 2012. Chevrolet has become the fastest major automotive brand worldwide.

Last month, GM said it expects a modest rise in profits this year during the Deutsche Bank Global Auto Industry Conference in Detroit. According to Dan Amman, Chief financial officer of GM said the company is worried about the contraction in Europe, but the company is gaining strength in China and the United States.

General Motors Company (NYSE:GM) lost its world no. 1 position to Toyota Motor Corporation (NYSE:TM) after its rival sold 9.7 million vehicles in 2012. GM sold 9.29 million cars and trucks last year. The sales of Toyota grew by 22 percent compared with GM’s 2.9 percent growth rate.