Apple Inc. (NASDAQ:AAPL) recently lost iPhone trademark ruling in Brazil. The decision was based on one local company’s registration of the name back in 2000. It’s reported that Apple plans to appeal the decision however they declined to make any comments.

iphone 5S

The iPhone trademark was already granted to another company called Gradiente Electronica. This ruling came right after reports of the regulatory body granting exclusive rights to Gradiente Electronica the use of the iPhone trademark. Although the Brazilian company didn’t start utilizing the trademark name until last year when they started selling Android phones. The company will continue to own exclusive rights through 2018. Although this trademark discrepancy applies only to the usage of iPhone trademark on handsets, Apple could still use the trademark for other products. Interestingly enough, Gradiente Electronic could sue Apple over exclusive trademark rights to handset.

Apple Inc. (NASDAQ:AAPL) has already filed lawsuit against various tech companies over trademark infringements including Cisco Systems, Proview  and Samsung. Part of the Cupertino-based company’s success lies in its drive to protect their trademark and brand. The iPhone is a huge moneymaker for Apple and it’s crucial for the company to maintain their brand by filing lawsuits to protect one of their key products.

This week hasn’t been a good one for Apple. A recent report from Forbes shares  speculated reasons why the once-leading tech company has fallen in value.  One of the most significant reasons is zero new product announcements. Although people like the iPhone 5 and iPad 4, they are waiting for something newer and more exciting. Despite Apple’s efforts to release new upgraded gadgets each year, most people expect the same thing from each gadget. And with serious competition from the likes of Samsung, it’s easy to see how Apple has slipped a little.  Fortunately, it won’t be much longer until Apple Inc. (NASDAQ:AAPL) rises back to the top.