Amazon.com, Inc. (NASDAQ:AMZN), today, rolled out its Cloud Player app for Appe's iPad and iPad Mini, the app will allow users to stream music directly from Amazon's cloud service to their iOS devices.
The new iOS app allows customers to play, download, manage, and create playlists from music stored in their Amazon music locker.
From the Cloud Player app, users can also download music for offline playback.
"We introduced our Cloud Player app for iPhone and iPod touch last summer and it's been incredibly popular with our customers so we've now expanded it to iPad," Steve Boom, vice president of digital music for Amazon, said in a statement.
"Our goal is to make Cloud Player the most widely compatible cloud playback solution available, giving our customers the ability to buy their music once and enjoy it everywhere."
CNET writes that the free version of this app lets iPad users buy MP3 songs from Amazon store through Safari Web browser the same way they purchase songs on their iPhones and iPod touches.
The app also offers a $25 annual premium subscription, which offers room for up to 250,000 songs.
Earlier this year, Amazon.com, Inc. (NASDAQ:AMZN) optimized a browser-based version of its MP3 web store exclusively for iPhones and iPod touches. Amazon launched its cloud player for the iPhone and iPod touch in June 2012.
Allowing users to access content through Apple devices tends to broaden Amazon's potential user base, especially when iOs users can't purchase items directly from Amazon's app.