Research In Motion Limited (USA) (NASDAQ:RIMM) (TSE:RIM) has announced that it will stream the live launch of the BlackBerry 10 tomorrow. The event begins at 10 a.m. ET tomorrow, right now investors want to know if the company will indeed be like Muhammad Ali, as CEO Thorsten Heins puts it.
At this point investors don’t seem to have much hope for tomorrow’s launch. Contrary to the behavior of many tech stocks, shares of Research In Motion Limited are falling today ahead of the company’s big event. The stock fell as much as 7 percent in morning trading at the NASDAQ. Most tech stocks rise ahead of big announcements and fall during and afterward.
At tomorrow’s event we will finally see Research In Motion’s new BlackBerry 10 operating system and the first two BlackBerry 10 handsets. CNET reports that the two phones are named the Z10 and X10, with the Z10 being a touch screen model and the X10 having the standard BlackBerry keyboard. The Z10 is expected to be released to consumers in February, and the X10 later on.
Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) did unveil limited details about the new BlackBerry 10 on Monday. The phone will give users access to a variety of content. The company has indicated that it made deals with many different media companies for its BlackBerry World content service.
One of the reasons investors may already be pulling out of shares of Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) is because the BlackBerry 10 is the company’s last chance to make a comeback. The phone’s release has been pushed back numerous times, and the company has a long road to recovery against smartphone giant Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG).
If the BlackBerry 10 doesn’t do well, investors with a stake in the stock will lose their money. However, if it does do better than expected, those who risk their money will have plenty to gain. At this point it seems the markets are simply pulling back and taking a wait-and-see approach, which may be a good idea because of the high level of risk involved in investing in Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) right now. If the company is going to recover, the BlackBerry 10 needs to be something remarkable.