Dunkin' Donuts announced its plan to expand in Southern California. The company expects to open new restaurants in the area by 2015. For the year 2013, its target is to open around 330 to 360 new restaurants in the United States.
Dunkin Brands Group Inc (NASDAQ:DNKN), announced that it would expand its Dunkin’ Donuts restaurants in Southern California. According to the company, it is recruiting multi-unit franchisees for Los Angeles, Riverside, San Diego, San Bernardino, Ventura and Orange counties, and expecting restaurant openings by 2015.
In addition, Dunkin Brands Group Inc (NASDAQ:DNKN) is also looking for qualified food service operators for non-traditional venues including colleges and universities, casinos, military bases, supermarkets, airports, and travel centers.
“For our expansion into California, we are looking for qualified, multi-unit franchise candidates with foodservice, operations and real estate experience to become part of a nationally established restaurant concept with more than 60 years of franchising experience and 95% brand recognition. Additionally, they will receive the benefits of a multi-million dollar national advertising plan, world-class training and ongoing support, among many other benefits,” said Grant Benson, CFE, Vice President of Development, Dunkin’ Brands.
The company said, its plan is to open 330 to 360 new restaurants in the United States this year. Dunkin Brands Group Inc (NASDAQ:DNKN) is estimated to generated 4.5% to 5% growth from existing and new markets. In 2012, the coffee and baked goods chain opened 291 new locations in the country.
In a statement, Nigel Travis, CEO of Dunkin’ Brands and president of Dunkin’ Donuts U.S. said, “Expansion to California has always been part of our plan to grow Dunkin’ Donuts’ presence in the U.S. We have maintained our disciplined approach to expand steadily while focusing on initiatives to improve restaurant economics and franchisee profitability.”
Travis added that the company’s initiatives included an agreement with its franchisee-owned and operated distribution and procurement facility that ensured the same cost of goods to franchisees in both established and new markets by 2015. Furthermore, Travis said Dunkin’ Donuts has growth opportunities in the east and west of Mississippi.
The company said Dunkin’ Donuts inked multi-store agreements in 32 markets and remodeled 600 restaurants across the United States in 2012.
Dunkin’ Donuts is the fastest growing quick service restaurant (QSR) brands based o unit growth with more than 15,000 locations in the United States alone.