Wal-Mart Stores, Inc. (NYSE:WMT) has just unveiled its new in-home disc-to-digital service at the Consumer Electronics Show in Las Vegas. The service is powered by VUDU streaming services, and it enables users to convert all of their DVD and Blu-ray movies into UltraViolet digital format. UltraViolet is a digital library located in the cloud that enables users to watch their movies and television shows in a variety of ways and places.


Users of Wal-Mart Stores, Inc. (NYSE:WMT)’s new service simply visit VUDU’s website or use the VUDU app to access it. Then they search for content they have purchased in physical form. They can then choose to convert it from DVD or Blu-ray format at a price of $2 each. Converting standard-definition DVDs to HD format comes at a price of $5 each. Consumers who convert their movies or TV shows to digital format using the new service can then stream them to any devices they have enabled on their VUDU account, including their iPad, Xbox 360, Playstation 3, or computer.

Currently not all movies and television shows are available for the disc-to-digital conversion program. The service only covers those which have been “legally cleared for digital distribution from studios participating in the UltraViolet program.” Studios which are participating in that program include Warner Bros. Home Entertainment, Universal Studies Home Entertainment, Twentieth Century Fox Home Entertainment, Sony Pictures Home Entertainment, and Paramount Home Media Distribution.

The disc-to-digital service is expected to begin being offered sometime in February, although VUDU’s mobile app is already available in Google Play and the iTunes App Store. Wal-Mart Stores, Inc. (NYSE:WMT) has announced that new VUDU customers will receive 10 free pre-selected movies when either signing up to an account with UltraViolet or linking to an account that already exists.