Intel showed off some of its latest and greatest products at CES in an attempt to prove the PC industry still has a promising future
Intel Corporation (NASDAQ:INTC) showed off a number of high-tech devices and improvements at the Consumer Electronics Show (CES) on Monday.
Amongst the offerings were $599 touch ultrabooks, low power processors, and hybrid devices that convert into tablets.
The company also plans to include cameras in their upcoming ultrabooks; so consumers to use gestures and facial recognition to control their devices. In a move to see these devices interacting with consumers in a way similar to smartphones and tablets, Intel is also planning to include voice integration:
“We’re basically going to give the PC the same human senses we’ve all had,” says Kirk Skaugen, corporate vice president and general manager of Intel’s PC Client group.
Among the other products Intel debuted at CES were new low-power chips, and convertible tablets. The company said that the low-power chips are now available, while also outlining new features for PCs such as voice recognition and longer battery lives.
“Absolutely all-day battery life where you just don’t have to bring your power brick at all anymore,” said Skaugen, talking about the company’s upcoming Haswell processor.
Skaugen says that Intel Corporation (NASDAQ:INTC)’s newly available and more power efficient chip, which is based on its current Ivy Bridge architecture, uses just 7 watts of energy – considerably more efficient that the 10 watts of power consumption previously planned.
The California-based company has long been a market leader in the PC industry, but has suffered as consumer demands have changed over time. Battery powered smartphones and portable tablets have taken large chunks of Intel Corporation (NASDAQ:INTC)’s market share, causing dents in Intel’s sales.
However, the company’s new ultrabooks with touch screens and other smartphone-esque features may see the company lose fewer sales to the tablet and mobile markets.
Intel’s stock price was up slightly today to $21.35 – a 0.45 percent rise.