Advanced Micro Devices, Inc. (NYSE:AMD) has hired two senior engineers, who had previously worked with QUALCOMM, Inc. (NASDAQ:QCOM) and Apple Inc. (NASDAQ:AAPL), as the company attempts to expand from the desktop and notebook markets.

AMD logo

According to sources, Charles Matar, an expert in low-power and embedded chip design, was hired as AMD’s vice president of System-on-Chip Development. Wayne Meretsky, who worked at Apple Inc. (NASDAQ:AAPL) on the processors used in the iPad and iPhone, was named vice president of AMD’s software IP development

After joing the chip maker, Matar will focus on designing SoCs, or “system on a chips”, which integrates several features found on a computer into a single piece of silicon

An official confirmation has been received by Advanced Micro Devices, Inc. (NYSE:AMD) spokesman Drew Prairie, that the chip maker has hired two engineers to help the expand the company into new markets.

Ever since Chief Executive, Rory Read, joined Silicon Valley’s oldest chip makers, the company has shuffled its executive management many times with a 15% work force cut off in October.

Struggling to get its chips into PCs, AMD has been restructuring to save $20 million in Q4 and $190 million in 2013.

The two hires came shortly after former Apple chip designer, Jim Keller, joined AMD as chief architect in August 2012. Both employees will likely be involved in the development of whatever AMD’s got planned for after Temash; the company’s new APU.

A range of new APUs Kabini, Kaveri, Richland, and Temash was announced by AMD at CES earlier this month, a detail roadmap for SoCs is yet to rolled out in public.

The company also plans to ship Temash for tablets and hybrid laptops running Microsoft Windows 8, in the first half of 2013. Whereas, Kabini laptop processor is slated for release in early 2014 . Advanced Micro Devices, Inc. (NYSE:AMD) hopes to experience a 150 % boost in Kabini’s performance.