Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM) announced on Monday that more than 120 enterprise and government customers will be given the privilege to extensively test Blackberry 10 devices and software ahead of the official launch slated for January 30th. As part of the program, the handset maker was keen to note that the select customers will have a chance to test some of the key elements that make the BB10 distinguishable from the BB7, including the BlackBerry Hub, the ability to seamlessly shift between core applications. In addition, these select customers, some of who are companies from the Fortune 500, will get the opportunity to sample features such as BlackBerry Balance and the dedicated enterprise app store.
There has been some notable ramble among enterprise customers in the past over the BlackBerry Balance feature, with many of them citing their eagerness to view the feature. This feature allows users to separate work content in a firewalled portion of the OS that is nevertheless easy for a user with the required security clearance to switch between. The beta testing go-ahead will be a great opportunity for these enterprise customers to sample this feature before making any solid decisions regarding the BB10 platform.
In the recent past, Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM) has received upgrades based on the rosy prospects tied to the BB10. This dauntless move to offer the handset, alongside its software, before the official launch date signals RIM’s confidence in the BB10 and more importantly its acknowledgment that the device is new and as such, will need more time before customers get a hang of it.
Invites to the launch have already been sent
In addition to making revelations about the beta testing, Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM) also gave deeper details about the January 30th launch, citing that it had already sent invites to select media outlets. The launch will take place at Pier 39 in New York City and devices are scheduled to grace the shelves of major retail stores a little later the official launch.