In his weekly roundup of sales check at retail, the latest estimate by R.W. Baird’s William Power revealed that Microsoft Corporation (NASDAQ:MSFT) Surface was not recommended to people by representatives on a holiday sale this Christmas.
While its still too early to form a conclusion based on concrete sales numbers, the dominating demand for Apple Inc. (NASDAQ:AAPL) iPad and Kindle Fire indicated that Microsoft Corporation (NASDAQ:MSFT) Surface could not gain the expected popularity among holiday shoppers this Christmas.
According to the estimate by R.W. Baird, William Power recounted latest sales numbers based on the recent conversations with retailers including Best Buy and Staples. It turned out that Apple’s iPad was the most recommended tablet during the entire holiday sale. Second on the list is Amazon.com, Inc. (NASDAQ:AMZN)’s Kindle Fire, that appeared to be the second most gadget in demand amongst the holiday shoppers. Microsoft Surface, however, was not recommended by reps in either of the chains.
Here’s his full note:
“We would also note that the device was in stock at every store we contacted … We contacted Staples, Inc. (NASDAQ:SPLS) stores in an effort to further gauge Microsoft Corporation (NASDAQ:MSFT) Surface sales, though our impression from speaking with reps was tablets are not a major seller at Staples, Inc. (NASDAQ:SPLS). Tellingly, Staples doesn’t currently carry the iPad.
“When pressed for details, Staples reps indicated that Surface volumes have been modest to date. Most reps told us that the primary appeal to Surface buyers is the ability to run Microsoft Office. Consistent with our Best Buy checks, the Surface was also in stock at all Staples stores we contacted. Outside of the Surface, the Google Inc (NASDAQ:GOOG) Nexus 10 was cited as another strong tablet option.”
Interestingly, based on a quick analysis of a twitter user, 1795 people tweeted about buying a new iPad during the holiday period, while 250 tweeted in favor of Kindle Fires and 100 discussed about new Nexus 10 tablets. Only 36 tweets mentioned about the purchase of Microsoft Corporation (NASDAQ:MSFT)’s new Surface during that time span.