Google Inc (NASDAQ:GOOG)'s rivalry with Apple Inc. (NASDAQ:AAPL) is becoming so unique such that people are now comparing it with the battle between David and Goliath. Interestingly, Google could as well be considered a Goliath from one point of view and vice versa. The search engine giant, which typically lags behind Apple in the entertainment industry, has slowly been clawing its way to the peak using canning techniques as discussed by Nicholas Carlson of Business Insider.
A few year's ago, tentatively in 2008, Apple's iOS alongside Nokia Corporation, were the leading brands in the mobile gadgets and software industry. Apple's iOS still dominates the market in general, but not when it comes to smartphone platform. Google's Android has already taken over the leadership in the smartphone OS market. However, according to the Business Insider report titled, "Google Is Attacking Apple From Inside Out-And It's Working", there is a lot more than commanding the lion's share in smartphones platform business.
Google has indeed gone ahead to try and capture the mobile applications market leadership by poaching iOS developers to develop Google made iOS Apps, which are targeted to replace core Apple made iOS Apps in iOS devices. Carlson calls it the "worm strategy". In my opinion, I believe Google has adopted one of the most unexpected tactics to down Apple. This is as close as to the scenario exhibited in the "David vs Goliath" battle, no one expected a sling and a bag of pebbles in a battle.
July 2012, Google launches Chrome for iPhone to replace Safari, and in October, the company launched a voice enabled search service. This qualifies to be a perfect challenger to Apple's Siri. Early this month, Google launched Google maps for iDevices to replace the underwhelming Apple maps. Additionally, the company also launched an improved Gmail to replace the iPhone maker's core mail App. The search engine giant also came up with a new YouTube app, replacing the one Apple removed during the last iOS upgrade.
The report also noted that Google is looking far ahead than its latest achievements. Reports suggest that the company is already planning to set up a special team for developing "cool things that matter". Google iOS developer Ken Bongort is quoted in an interview saying, "Needless to say, there are similar opportunities to create and design new experiences for all Google apps on the iOS platform".
The biggest blow comes from the fact that people are now considering using the Google made Apps, over Apple's iOS apps in their iPhones. On AllThingsD, Liz Gannes says 2012 was the year "I basically stopped using iOS apps," the report noted.
At the time of this writing, Google Inc (NASDAQ:GOOG) stock was trading at $703.55 per share, up $3.54, or 0.51 percent increase from the previous close. On the other hand, Apple Inc. (NASDAQ:AAPL) stock rallied $17.42 per share, or 3.42 percent rise to trade at $527.01, as it continues on its recovery campaign.