Google could have to pay a fee in certain European countries to keep their news content on the Internet. If some government officials in France and Germany have their way, it will. Fortunately the search engine giant is taking a stand.
According to CNET, Google’s vice president, Ben Gomes, said, “”It’s bad for publishers in the long run. The concern with laws like this, is it clamps down on what you can do, because it breaks the freedom of the Internet. There are issues we need to deal with. We need to experiment more with other business models that will make these news businesses more profitable in the online world.”
Gomes also suggested that publishers should search for other ways to make revenue online. One of their suggestions include Google’s AdSense, a money-making program that allows users to sign up and put ads on their website or blog. Google then shares the revenues earned from ads with the publishers. Another suggestion was for them to start selling magazines via Google Play.
These shameless plugin suggestions would certainly benefit Google, but there is no word on how France and Germany will respond to these ideas. If anything, it might reflect negatively on Google’s half, considering these ideas are no guaranteed solution. Whatever decision they make should prove to be interesting.
Fortunately revenue issues aren’t the only thing on Google’s mind. Gomes mentioned the company’s vision for their future of technology, where you can ask the computer to search for a particular query and a website then delivers to information.
Obviously, the company has a long way to go before they bring this vision to life. Google is currently trying to enhance their speech recognition, multi-language Knowledge Graph, and language processing. This could be an exciting venture for the company, but it may take many years before it comes to life.