FOX Business Network (FBN) keeps making strides, despite having two-thirds the reach of CNBC. Lou Dobbs has been garnering consistent wins over Larry Kudlow for the 7pm timeslot in the key 25-54 advertising demo. According to the Nielsen numbers, Lou Dobbs Tonight beat The Kudlow Report by a 65% advantage last week in demo (51,000 to 31,000). Moreover, Dobbs has won the demo for 11 of the past 12 weeks, making last week the 20th week he has won out of the total 48 thus far.
While FOX Business still has a way to go in daytime, it only takes one show to establish a strong foundation. FBN is currently in about 60 million homes while CNBC is in over 90 million. The battle of the business networks is really heating up! Is Fox Busines Overtaking CNBC?