Ford Motor Company (NYSE:F) is the only car maker to have sold over two million cars in 2012. The company announced this week that they are on track to sell 2.2 million cars by the beginning of 2013.
The US car maker reported sales of over two million for the second year in a row – up by seven percent since 2011, when the company sold 2.1 million cars.
Despite being the number two automaker in the US, the company has admitted to losing market share as it struggles to keep up with consumer demand.
The car company’s sales are short of the overall industry’s gains, which analysts have predicted will exceed a 13 percent rise in 2013.
So far the industry is on a three-year streak of sales growth gains in the double digits.
Ford Motor Company (NYSE:F) can put most of its success over the past year down to its Ford Focus model, which is also on course to become the best-selling global nameplate vehicle this year.
The Ford Fiesta, another of the company’s best-selling vehicles, is also expected to be the worldwide best-selling B and C-car, based on a recent Polk global industry data report.
“Focus and Fiesta represent the best of our One Ford plan,” said Jim Farley, Ford's executive vice president, Global Marketing, Sales and Service and Lincoln.
“In just three years, Ford Motor Company (NYSE:F) has transformed our global small car lineup and started winning over customers worldwide with vehicles that are not only fun-to-drive but also fuel-efficient - largely thanks to our award-winning EcoBoost engines.”
The automobile industry has been hit particularly hard over the course of the recession. Ford’s rivals General Motors Company (NYSE:GM) and Chrysler were forced into bankruptcy in 2009. The industry is now rebounding somewhat, but has been set back significantly.
Ford is the only company in the auto industry to have three vehicles in the top-10 best-selling models worldwide, according to Polk. Their F-Series of vehicles are the fourth-best selling worldwide, with over half a million new vehicle registrations throughout 2012.
Ford Motor Company (NYSE:F) announced earlier this year that it expected to lose some market share in the US because it could not build enough cars and tracks to meet consumer demands.
Ford’s stock was up slightly today, with shares valued at $12.81 at the time of writing.