Apple

Apple Inc. (NASDAQ:AAPL) scored another large patent win on Tuesday. According to Apple Insider, the Cupertino-based company was awarded U.S Patent No. D672769.

This particular patent, which was dubbed “Electronic Device” was first introduced by the late Steve Jobs five years ago. The smartphone debut featured an aluminium design with a touch-screen, home button on the bottom, mute/volume controls on the left, lock switch on the upper right, rear camera, and speaker/microphone/charging port on the bottom. The original iPhone was created by Jobs, Apple’s lead designer Jony Ive,  Bartley K. Andre, Daniel J. Coster, Daniele De luliis, Richard P. Howarth, Duncan Robert Kerr, Shin Nishibori, Matthew Dean Rohrbach, Douglas B. Satzger, Calvin Q. Seid, Chirstopher J. Stringer, Eugene Antony Whang, and Rico Zorkendorfer.

Since the debut of the first generation iPhone, Apple Inc. (NASDAQ:AAPL) has improved the must-have gadget with each generation of new phones. Such improvements include, cameras with better resolution, slightly longer design, and faster internet speed. Apple’s iPhone changed the cell phone industry and changed the smartphone industry. Since it’s arrival, there have been dozens and dozens of similar smartphones that entered the market, but most of them haven’t enjoyed the same level of success Apple has. Samsung Electronics Co., Ltd. (LON:BC94) is one of the only company which has been able to keep up with the competition, and consequently dethroned Apple as the leader of the smartphone (according to some metrics). Unfortunately, this has created a large riff between the two companies. Apple and Samsung have been fighting it out over patent copyrights for some time now, although there are signs that a truce could be on the horizon.

This recent win is a bonus for Apple, especially considering all the time and money they spend on protecting their brand. Apple knows the secret to success and they intend on keeping it secret. That’s why they’ve fought all the way to keep everything under lock and key.