Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM) may close their doors in 2013 if their next product flops. It's no secret that the once thriving tech company has been struggling in the last few years to keep up with the likes of Apple Inc. (NASDAQ:AAPL) and Android which unfortunately led to their downfall.
Fortunately, Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM) does have one more chance to redeem themselves with the upcoming Blackberry 10. If the company fails to wow consumers and draw attention away from it's competitors, it will be the end for RIM and Blackberry forever.
The recent report from the IDC clearly states, "In the battle for primacy over the mobile operating system market, 2013 will be a critical year for Microsoft Corporation (NASDAQ:MSFT) and Research In Motion. “Both vendors need to capture much greater interest from mobile app developers to expand the number of apps that run on devices powered by their respective operating systems. Failure to do so by the end of 2013 will likely be the beginning of their demise in this market. Meanwhile, hardware vendors like Samsung Electronics Co., Ltd. (LON:BC94) will explore their OS options, including Linux/Tizen, as a hedge against the growing market dominance of Android."
Although things are already looking a little brighter for Microsoft Corporation (NASDAQ:MSFT), the same can't really be stated for Research In Motion. Especially since the current reports indicate nothing to differentiate the product from it's top competitors. Consumers want products they can easily use and actually work.
The Blackberry 10 operating system will officially launch on January 30th. They will also introduce two new Blackberry devices. Despite all of this, many people are predicting the company's demise. Some analysts are already predicting that stock holders won't see much reason to invest in the company once the average devices finally hit the market.
It's been over for Blackberry for at least a couple of years and it's even more amazing that they're getting one last chance. I'd like to see Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM) pull a miracle and save their company but sadly I don't think that's in the cards.