Groupon Inc (NASDAQ:GRPN) inked a multi-year agreement with MLB Advance Media, the interactive media and internet company of the Major League Baseball (MLB) to serve as its official daily deals site.
The e-commerce company said it would handle all deals for the 30 MLB clubs through its GrouponLive events platform, which was introduced to offer the best deals in local entertainment, such as college, or professional sports events, concerts, family entertainment, plays, and musicals in 2011, GrouponLive is a joint venture with Live Nation Entertainment.
During the 2012 regular season and postseason Groupon Inc (NASDAQ:GRPN) and some of the MLB clubs initially launched and succeeded in offering a variety of daily deals across the country.
MLB Advance Media believes that Groupon Inc (NASDAQ:GRPN) is capable of driving the ticket sales for all the teams of the baseball league using its marketing technology. Noah Garden, executive vice president, of MLB Advance Media said, “Groupon Offers a cutting-edge marketing channel, with an extensive customer base to drive additional ticketing opportunities and incremental revenue for our team.”
On the other hand, GrouponLive general manager, Greg Rudin, said, "Groupon is proud to partner with MLB Advanced Media and work with the teams to create new, unique opportunities for our customers to appreciate America's favorite pastime. In addition to great deals on tickets, fans will have a chance to enjoy unforgettable ballpark experiences."
Baseball enthusiasts will also have the opportunity to buy once-in-a-lifetime packages from participating MLB Clubs to have access and watch their favorite team during their batting practices, enjoy luxury box seats, and clubhouse/ballpark tours.
Groupon Inc (NASDAQ:GRPN) is finding ways to boost its financial performance. The stock value of the company dropped 80 percent since its initial public offering (IPO) last year. During the previous quarter, the company missed analysts estimates and posted $3 million in losses.
Yesterday, Groupon Inc (NASDAQ:GRPN) CEO Andrew Mason, publicly expressed his confidence that he is the right person to lead the company, and rejected the calls to replace him. According to him, he would personally fire himself, if he felt it is needed. Mason said, “If I ever thought I wasn’t the right person for the job, I’d be the first person to fire myself”.
Groupon’s stock is trading around $4.41 per share, down by 0.23 percent during afternoon trading on Thursday, November 28.