Google Inc (NASDAQ:GOOG) has struck a new licensing deal with European Music Publishers, which will provide the web giant with an access to a total of 5.5 million musicals from all across the 35 countries, including the most famous music artists, like Lady Gaga and Rihanna.
This giant arrangement has been settled with Armonia, which is one of the largest alliances of music publishers in the world. It appears that this deal is going to serve Google as a way of extending the limits of its music offerings in Europe, in competition with Apple and Amazon.
According to SACEM representative Catherine Kerr -Vignale, Google Inc (NASDAQ:GOOG)'s direct competitors, like Amazon and Apple's iTunes, have a licensing agreement that spreads country-by-country. Google's deal is, however, bigger in terms of its agreement applicable to 35 countries. UK and American sections of Universal Music Publishing library are also a part of the deal.
Leaving behind the lags that its media ecosystem faced in comparison to its direct rivals, Google has now stepped ahead by bringing a great range of musical content to its users on a broader scale. With more of its users in 35 countries NOW accessing a greater range of content, this deal will serve a potential stepping stone for Google Inc (NASDAQ:GOOG) going forward.
Cetherine Kerr - Vignale also said that the royalty for publishers and artists was in accordance with the Industry standards for Amazon and Apple's iTunes.
According to associated press, the deal struck on Monday includes British and American stocks of Universal Music Publishing and Sony's Latin musicals.