Google Inc (NASDAQ:GOOG) and Samsung Electronics Co., Ltd. (LON:BC94) remained continue to lead the mobile market, according to the latest survey released by COMSCORE, Inc. (NASDAQ:SCOR), a digital business analytics firm.
Based on data from COMSCORE, Inc. (NASDAQ:SCOR), Google Inc (NASDAQ:GOOG)’s Android operating system is the number one smartphone platform among users. The search engine giant captured 53.6 percent market share in smartphone market, while Apple Inc. (NASDAQ:AAPL) landed in the second place with 34.3 percent market share during the three months period that ended in October.
During the previous quarter, Google’s Market share was 52.9 percent, up by 1.4 percent, while Apple’s market share was 33.4 percent, a 0.9 percent increase.
Research In Motion Limited (TSE:RIM) (NASDAQ:RIMM)'s market share declined by 1.7 percent to 7.8 percent; Microsoft Corporation (NASDAQ:MSFT) dropped by 0.4 percent to 3.2 percent; and Symbian by 0.2 percent to 0.6 percent.
On the other hand, Samsung Electronics Co., Ltd. (LON:BC94) remained the leading manufacturer of smartphones with 26.3 percent, an increase of 0.7 percent from its previous market share of 25.6 percent. Apple Inc. (NASDAQ:AAPL) remained in the second place with 17.8 percent, an increase of 1.5 percent. The two companies are absorbing the market shares of LG with 17.6 percent, Motorola with 11 percent, and HTC Corp (TPE:2498) with 6 percent market shares. The market shares of the three smartphone manufacturers declined by 0.8 percent, 0.2 percent, and 0.3 percent, respectively.
In terms of mobile content usage, the percentage of people sending text messages to a different phone increased by 0.3 percent to 75.9 percent. The number of subscribers downloading apps increased by 1.9 percent to 54.5 percent, while users using the browser and accessing social networks and blog sites both increased by 1.5 percent to 52.7 percent and 39.4 respectively.
The number of subscribers playing games on their smartphones was 34.1 percent, while those listening to music were 28.7 percent, a slight increase by 0.3 percent and 0.4 percent respectively.
According to COMSCORE, Inc. (NASDAQ:SCOR), there are 121.3 million people in the United States who own smartphones. The number increased by 6 percent since July. The firm surveyed 300,000 subscribers during the past three months.