Facebook Inc (NASDAQ:FB) now offers iTunes credits in their "Gifts" section, which means that users can purchase iTunes credits for their friends through Facebook.
Ordering Apple Inc. (NASDAQ:AAPL)'s iTunes credits is just as simple as ordering any other Facebook gift. Simply select the iTunes digital gift you want to send to your friend(s), then pay with a credit card.
Facebook Inc (NASDAQ:FB) currently offers mostly physical gifts like food and toys, but now they are adding more digital gifts from the likes of Pandora Media Inc (NYSE:P), Hulu, and Rdio. Facebook Inc (NASDAQ:FB) also teamed up with Starbucks Corporation (NASDAQ:SBUX) to allow users to send Starbucks gift cards to friends.
Now that the holidays are approaching, Facebook Inc (NASDAQ:FB) wants a piece of the pie. That's why they are amping up their gift choices. Perhaps they're also trying to make up for the recent downturn of Facebook shares. Investors have been wondering if Mark Zuckerberg's company has the ability to sustain revenues in the long-term. That's the reason the social media company lost a significant amount of money and cut their value by half of what they started with last summer. Only time will tell if iTunes will benefit Facebook in the long run.
It would be great if Facebook's recent partnership brought up their revenue, but I think it's going to take a lot more than this to boost up the website. I do think this will add a lot of value to the company, especially this upcoming holiday season. I think many Facebook users will like the fact they can instantly send a gift to their friends, while perusing the website. It will take a little pressure off shopping and will actually make the experience fun. I'm sure in time, Facebook Inc (NASDAQ:FB) will add even more gift offerings from various companies. It should be interesting to see how and where the company will take this next.