Tests may be underway for Apple TV, a product that’s been rumored to be in the works for quite some time. A new report from Jefferies & Co. indicates that at least one major cable company is testing the product to see if it can support the demands for bandwidth that it could require.

Apple iTV

Apple TV is rumored to be a television with the iTunes Store integrated into it, and possibly an iOS 6 operating system. Rumors about it have been circulating for years, especially after those rumors seemed to be confirmed in Steve Jobs’ biography.

In August a report in The Wall Street Journal said the tech company was talking about partnerships with some of the largest cable companies in the U.S. Experts in the field say the next logical step after that would certainly be tests, to see if it could be supported by major cable operators. However, they stop short of saying that a launch of the product is imminent.

Industry insiders at All Things D say if  Apple Inc. (NASDAQ:AAPL) was really getting ready to launch a new service, like Apple TV, it would be in contact with TV programmers to make new arrangements, and so far there have been no indications that this is happening. But they do say that their sources tell them that Apple Inc. (NASDAQ:AAPL) has been talking with a handful of cable companies about what they call “some new TV product.”

In addition, the report at All Things D also indicates that there are some pieces missing to the overall picture, which leads them to believe that even though preliminary testing for the service may be underway, that certainly doesn’t mean that we are about to see the service launch.

Meanwhile, there are rumors of an imminent Apple TV launch in other parts of the world. MacWorld Australia cites a report in the China Times that says the tech giant is preparing to launch the Apple TV, and possibly the iPhone 5S in the first six months of 2013. However, experts at Business Insider are not convinced by that report.