Last week, we reported Apple’s notice on their official UK website that regards their recent loss against Samsung Electronics Co., Ltd. (LON:BC94). The notice was essentially a statement where Apple Inc. (NASDAQ:AAPL) claimed they were still better than their rival company. Apparently, the UK courts were not happy with Apple’s notice and now they’ve required them to rewrite the notice with an emphasis that Samsung did not copy the iPad.
The whole Samsung Electronics Co., Ltd. (LON:BC94) versus Apple Inc. (NASDAQ:AAPL) case in the UK courts was quite interesting. Although the court couldn’t find Samsung guilty of anything, they did mention that it was impossible for Samsung’s tablet to have been a rip-off of the iPad, considering that Apple’s tablet was much cooler. Despite their words of praise, Apple Inc. (NASDAQ:AAPL) was still forced to offer an apology and remind others that Samsung Electronics Co., Ltd. (LON:BC94) didn’t copy their iPad.
The UK Court of Appeals gave Apple Inc. (NASDAQ:AAPL) twenty-four hours to replace their old statement with a new one. Apple asked for fourteen days to make the change, but the judge shot it down.
Judge Robin Jacob said, “I’m at a loss that a company such as Apple Inc. (NASDAQ:AAPL) would do this. That is a plain breach of the order.”
What would the courts like to see from Apple? Jacob suggests, “I would like to see the head of Apple make an affidavit setting out the technical difficulties, which means Apple can’t put this on. I just can’t believe the instructions you’ve been given. This is Apple. They cannot put something on their website?”
Apple Inc. (NASDAQ:AAPL) is wrong in this instance. It would be so much simpler to comply by the court orders. It would also be better for business as it would reflect positively on their brand. Hopefully, the Cupertino-based tech giant will comply with the rules, rewrite their apology, and hopefully close this chapter of the Samsung/Apple saga.