Apple Inc. (NASDAQ:AAPL) executive Eddy Cue is trying to fix his company's biggest gaffe. Last summer when Apple debuted their new maps feature on the iOS 6 and it was quite the disaster. Now that Cue has taken over the maps project, he is racing to improve the program before it's too late.
Eddy Cue also recently fired Richard Williamson and replaced him with a new executive. Williamson was previously responsible for overseeing the maps program. He worked for Apple Inc. (NASDAQ:AAPL) for over a decade where he played a significant part in developing the iPhone. Before that, he worked with the late Steve Jobs at NeXT computer.
Cue was also a close ally of Jobs. He used to work primarily with iTunes and iCloud. Now his job has expanded iOS Maps and voice-assistant Siri. He replaced Scott Forstall, who was fired after refusing to sign an apology over the maps problem.
How Cue will fix the iOS maps program will remain to be seen. It has been reported that he's trying to get assistance from TomTom GPS service to help fix landmark and navigation issues.
It's good to know that Apple Inc. (NASDAQ:AAPL) is still trying to fix their whole maps problem. Unfortunately, we may have to wait until next year to see an improved version of the program. Cue has a lot of experience in software programs, so it was a wise decision that Apple asked him to take over the maps program. I think it's just a matter of time until we see a new and improved maps program. Whether it will surpass Google Inc (NASDAQ:GOOG) maps or not, will remain to be seen. It seems that Google has set the standard for mobile maps and it may be hard to surpass a company that's already got that market covered. That said, we shouldn't underestimate Apple Inc. (NASDAQ:AAPL) and their ability to redefine everything.