On Monday, with the long-awaited Cyber Monday deals, Amazon.com, Inc. (NASDAQ:AMZN)’s Kindle Fire had a banner day.
With its $129 offering price on the tablet (a $30 price cut for the sale), the company reported record sales for the device, but it wouldn’t disclose the number of units sold. The Fire sales also helped Amazon to break its Black Friday record for Kindle sales and Kindle products.
These products represent the company’s the top four spots in overall sales, but again, sales figures have not been disclosed.
In addition, Amazon.com, Inc. (NASDAQ:AMZN) has found great success with its Kindle device line, as it represents nine of the company’s top 10 best-selling products; this comes from combined sales of Kindles, its accessories, and digital content since the company introduced its new devices back on September 6 reported CNBC.
The company has said worldwide sales for its Kindle devices more than doubled over the Thanksgiving weekend from the 2011 period.
Once found only online, Amazon now sells its Kindles at stores, such as Best Buy Co., Inc. (NYSE:BBY), RadioShack Corporation (NYSE:RSH), and Staples, Inc. (NASDAQ:SPLS). Target Corporation (NYSE:TGT) and Wal-Mart Stores, Inc. (NYSE:WMT) had been selling them earlier in the year, but have since stopped and instead sell other products, including Apple’s iPad.
…But The Numbers Paint A Different Story
While Monday’s numbers represents good news for Amazon Kindles, a closer look may paint a different story.
In 2011’s fourth quarter, Amazon.com, Inc. (NASDAQ:AMZN) sold about 6 million Kindles, estimated Stifel Nicolaus analyst Jordan Rohan back in January 2012. This comes after Amazon’s claim of selling 1 million Kindle devices on a weekly basis last December according to Mashable.
Back in September, Forrester Research estimated the online giant has sold a total of 7 million Kindle Fires, with 5 million being purchased in last year’s holiday season. Amazon has said the Kindle Fire has a 22% share in the tablet market, but iSuppli has estimated that it never got higher than 14%.
Amazon has been also quiet about the profits and losses from the devices, but the company may have taken a hit from Monday’s Cyber sale based upon a September 2011 estimate by iSuppli that had Kindle Fire components costing $209.63.
The company’s stock is currently up 0.05 percent to $243.73.
Overall Cyber Monday Success
Amazon.com, Inc. (NASDAQ:AMZN) may have bragging rights for a record day on Monday, but the company was not alone in finding success.
According to IBM, Internet sales rose 30.3 percent on Cyber Monday, as compared to last year’s figures. This represents the largest online shopping day ever.
In addition, total online sales increased more than 36 percent from Black Friday, reported IBM after reviewing transactions from 500 U.S. retailers.
Other tidbits include that with retailers offering their big online deals, shopping peaked at 11:25 a.m. EST. This timing could imply that shoppers review online deals even when they are at work while high-speed Internet access at home is greater than in previous years.