Nokia lumia 920 and 820

Nokia Corporation (NYSE:NOK) chief executive, Steve Elop, has no worries about competition from HTC’s upcoming Windows phone. During a recent interview, Elop explained the  difference between Nokia Corporation (NYSE:NOK) and HTC Corp (TPE:2498), “We could have called our devices Windows Phone 920, or whatever, but we felt it was important to say that we stand for something a step above.”

He didn’t say exactly what the “step up” is, and it could be anything from wireless charging, to location based services.

This wasn’t the first time Elop has denied the possibility of rivals taking their place. Just mere days ago, during an interview with GigaOm, he said, “I don’t think it changes the relationship. “It’s incumbent upon us at all points in time to build the world’s most innovative smartphones. Which is what we believe we’ve done, for example, with the Lumia 920. That’s something that’s done based on years and years of work, and years of investment in what makes great mobile devices.”

It’s evident that Elop is dedicated to his company. Now if only he can use that dedication to improve the brand and marketing plan. He needs to consider the current prospects, as well as future prospects. Nokia Corporation (NYSE:NOK) probably will never reach the level of success that Apple and Samsung currently enjoy, but I think it’s possible for them to stay ahead of the curve.

Steve Elop knows there could be a future for Nokia tablets, but he still wants to perfect the smartphone first. He said, ““The ecosystem in which we’re involved, we’ve got to be a part of a world where people are experiencing all of those things. Everything’s got to hang together.”

Time is money, and Nokia Corporation (NYSE:NOK) better step up there game soon, otherwise they could be the next smartphone casualty. Only time will tell what happens next.