The popular shopping website first launched in the summer of 2011 as a flash sale website for fans of modern design. Fab sells everything from clothes, home decor, gifts, fitness gear, toys, and more. Although it’s been around for less than two years, the company has five million members and as of now it has 7.5 million members.
Last year, Fab launched their first mobile applications for Android and iOS. This year, purchases from mobile website make up for a third of daily visits and sales. Interesting enough, it’s the iOS users that are actually making the purchases. Earlier this year, The Next Web reported that 95% of their mobile revenue comes from Apple Inc. (NASDAQ:AAPL) users. This shouldn’t be too surprising as most Apple Inc. (NASDAQ:AAPL) users tend to have more money to spend freely.
Fab’s new iOS app was rebuilt from the ground up. It was also optimized to work with the Retina displays found on the iPhone 5 and iPad.
Fab explains, “Six months ago, we took a from-scratch approach to mobile, challenging ourselves to rethink and re-imagine the Fab experience from the ground-up as if it was designed entirely with the mobile shopper in mind.”
During a recent interview with ABC News, the company’s CEO Jason Goldberg also said, ““Fifty percent of our members are buying through their mobile phones. With that we challenged ourselves to think beyond the existing apps and to start from scratch to build something for the very mobile users. We wanted to present an experience that is design-worthy as the products we sell. We want people to think of Fab as a place to check out every day, to see what is new.”
The new application is now available for download in the App Store or HERE.