Google’s change doesn’t offer an opt-out option for consumers, this is a violation of the EU law.
Earlier in 2012, Google consolidated some of their services together to fit under one policy. This move garnered a lot of backlash, but the company did release a statement, claiming that they were trying to better the experience for users. They stated, “We’re not collecting more data about you. Our new policy simply makes it clear that we use data to refine and improve your experience on Google–whichever products or services you use. This is something we have already been doing for a long time. We’re making things simpler and we’re trying to be upfront about it. Period.”
Right after the change, Internet privacy advocates got mad and claimed that the new policy was made specifically for advertisers. That was when a group of the website’s users decided to team up together to sue Google Inc (NASDAQ:GOOG) over the fact there was no opt-out feature.
The CNIL plans to ask Google Inc (NASDAQ:GOOG) to revert back to their old policy. There is no word on how Google plans to react.
CMS McKenna law firm’s Chris Watson said, “By putting the CNIL in charge of this, the EU was going for blood. It was a declaration of intent.”
It’s evident that the EU is very serious about getting Google Inc (NASDAQ:GOOG) to change their policy. Whether the search engine giant decides to work with them remains to be seen, although it would be in their best interest to do so.