When it comes to technology trends and products, Apple Inc. (NASDAQ:AAPL) seems to ace every corner, but how much longer will this winning streak last?

According to Dan Farber from CNET, Apple’s popularity can easily be attributed to the fact they keep things simple. They offer two colors of the iPhone 5, white and black, as well as minimal features. The same design philosophy applies to the iPad 3.

The company’s chief designer, Johnny Ive, echoes this sentiment, “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.”

Apple logo

Unfortunately, many of Apple’s top competitors (namely of the Android persuasion) believe that when it comes to choice, the more the merrier.

Consumers who are shopping for an Android phone are often inundated by all the choices out there. Thanks to the wide range of choices, there are all kinds of  smartphones in different sizes, colors, operating systems, and much more.

Despite Apple’s huge success in sales, it appears that Android has a hold on the market, with over sixty percent of shares. Apple currently holds twenty percent of shares.  This may be a sign that more people are opting for choice over simplicity.

It’s evident that Apple Inc. (NASDAQ:AAPL) has a huge influence in the current technology market. After all, the iPhone paved the way to the hundreds of Android-based smartphones  that are on the market. Similarly, the iPad carved a path for all the tablet computers, including Amazon’s Inc. (NASDAQ:AAPL) Kindle Fire HD and Barnes & Noble Nook Tablet.  If Apple Inc. (NASDAQ:AAPL) is doing something, others will follow. But, is that starting to change?

Perhaps Apple Inc. (NASDAQ:AAPL) put more focus on the aesthetic appearance of the iPhone 5, rather than working on improving their maps. If Apple ends up releasing the anticipated iPad Mini computer next month, it will be obvious that Apple wants to compete in the budget tablet market. It could also be a sign that Apple Inc. (NASDAQ:AAPL) may have to release the iPhone 6 a little bit sooner.