Apple Inc. (NASDAQ:AAPL) revised the promotional description of the iOS Maps service in the company’s website. The company dropped its claim that its iOS 6 maps provides the “most powerful” navigation service following the apology of Tim Cook, Chief Executive Officer to Apple Inc. (NASDAQ:AAPL) users regarding the poor features of the application last Friday.
In his apology letter to customers, Cook wrote, “At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
He also recommended to consumers to download other map apps from the App Store including Microsoft Corporation (NASDAQ:MSFT)’s Bing maps, Map Quest, Waze, Google maps, and Nokia maps while the company is working on improving its mapping technology.
The Cupertino-based iPhone maker previously touted that the iOS 6 Mapping service was “Designed by Apple from the ground up, Maps give you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All of which may just make this app the most beautiful, powerful mapping service ever.”
The company’s current description of its mapping application reads, “Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All in a beautiful vector-based interface that scales and zooms with ease.”
Take note that the superlative description “most beautiful, powerful mapping service ever” has been replaced with “a beautiful vector-based interface that scales and zooms with ease.”
The iOS 6 Maps received criticism from consumers, technology bloggers and reviewers. Critics said the Apple Inc. (NASDAQ:AAPL)’s mapping application lacks design, details, provides distorted images and incorrect directions. The iPhone maker appreciated the negative feedbacks from its customers and assured them that the company is “working hard to make the customer experience even better.”
Apple Inc. (NASDAQ:AAPL)’s competitors including Nokia Corporation (NYSE:NOK), Google Inc (NASDAQ:GOOG)’s Motorola Mobility, and Samsung mocked the Apple Inc. (NASDAQ:AAPL)’s iOS Maps.
Apple Inc. (NASDAQ:AAPL) ditched Google maps and decided to develop its own maps app to the iPhone 5 after the company failed to reach an agreement with the search engine giant to integrate the voice guided turn-by-turn navigation to the iOS 6.