Today being a big day for Apple Inc. (NASDAQ:AAPL) and its next generation iPhone, Google Inc (NASDAQ:GOOG) has decided to take the high road in its attempts to divert some of the attention. The search engine heavyweight has gone ahead and made a huge announcement ahead of the iPhone 5 launch.

apple versus google

On Wednesday, Google noted that 500 million devices were activated on a global scale, underscoring the 1.3 million that are added every single day. Hugo Bara, Android director of project management, made this known through a post on Google +.t how to make it fit lol

In retrospect, these newly released figures represent an improvement on the 400 million devices and 1 million per day rate that was released earlier on, in June, during the Google I/O show.

Hugo also made remarks about the Jelly Bean statue, citing that it would make a comeback on the Google sculpture gallery. The Jelly bean statue commemorates Google Inc (NASDAQ:GOOG)’s Android 4.1 mobile operating system. This statue will join a list of other dessert themed variations of the mobile OS on the Google Inc (NASDAQ:GOOG) sculpture gallery.

At the moment, Android 4.1 is primarily focused on tablets. This mobile operating system will ship in with Samsung’s Galaxy Nexus and Asus’ Nexus 7. It is expected to send ripples down the tablet market, and perhaps offer an alternative to Apple’s iPad.

Google Inc (NASDAQ:GOOG) is however experiencing problems with the transition to Android 4.0, commonly known as the ice cream sandwich.  Android’s 4.0’s predecessor – the Android 2.3 or the gingerbread- still holds reasonable command over the market, controlling up to 57 percent of users.

In an interesting comparison, the Android 2.3 has been likened to Windows XP- old but relevant. An increasing number of users are still hooked on this older version of Android, particularly because it is compatible with middle market smartphones. Middle market smartphones are typically cheaper and easily available for many consumers.

September has been marked by a lot of activity in the tech industry. Last week, on a day like this, Nokia Corporation (NYSE:NOK) launched the Microsoft Corporation (NASDAQ:MSFT) powered Lumia 920. This launch stirred unending debate over Nokia Corporation (NYSE:NOK)’s move to gnaw into Apple Inc. (NASDAQ:AAPL)’s market share. As if this is not enough, speculators and consumers alike are still glued to the edges of their seats in wait for HTC’s product launch on the 19th of September next week.

All this coupled with Google’s milestone announcement signals the bubbling competition that has since become synonymous with today’s tech industry.

NOTE: At the time of writing, Apple had not yet launched its next generation iPhone.