Are you the kind of person who never forgets to greet your friends and love ones on their birthdays or any other special occasion? I bet you are one of millions of Facebook users who loves to post greetings on your friend’s wall. A simple “hello” or “happy birthday” definitely makes a person smile. Some users even spend time finding e-cards and videos to link and make their messages extra special.
Facebook Inc (NASDAQ:FB) knows that many of its users want surprises. One of the best ways to surprise a friend or love one is to send a gift. Today, the social network giant has introduced a gift service to allow users to send real presents to their friends, and love ones. Of course, the gift service is a new strategy for Facebook Inc (NASDAQ:FB) to generate additional revenue.
In a press statement, Facebook Inc (NASDAQ:FB)wrote:
You can send gifts from birthday reminders, or from your friend’s timeline. Choose a gift, attach a card and send. You can post your gift to your friend’s timeline or send it privately. Your friend can then unwrap a preview of the gift, and it will show up on their doorstep a few days later.
You can pay right away or add your payment details later. Your friend provides their address.
To make sure they love the gift, they can choose the color, size or flavor that they want, or even exchange it for something else of equal value.
There are hundreds of gifts with more added every day: cupcakes from Magnolia Bakery, a stuffed animal from Gund, or a digital gift card from Starbucks.
Facebook previously acquired various companies developing social media apps such as Instagram, the popular photo-sharing app; and Karma, a social gifting app.
The company’s acquisition of Karma is indeed beneficial for the company as it provides a new way to boost its revenue and to strengthen its objective to help people connect in momentous and different ways.
Many believe Facebook’s gift service provides good karma for the company to start climbing towards financial growth.