In an effort to refresh their brand and enhance their image, Research In Motion  introduced a new Facebook application update for Blackberry. Although the new update was introduced on Thursday morning, it probably won’t be available on Blackberry App World until Friday.

blackberry facebook

So what does this new Facebook for Blackberry app bring? Fresher, more colorful icons with a personalized touch, and enhanced birthday alerts that let users integrated their Facebook Inc (NASDAQ:FB) friends birthdays on the BB calendar. Although the latter isn’t exactly a new feature, this update allows for more customization and provides a button that allows them to post a special birthday message on the wall.

Another key feature in this app update is  in-app Facebook Inc (NASDAQ:FB) event support. This awesome feature allows you to view information regarding the event, post messages on the wall, view the profiles of other invited users, and get important notifications regarding the event on your Blackberry.

Since this app was developed by RIM, it’s different than some of the other Facebook Inc (NASDAQ:FB) apps that were developed by the social media giant itself.  This means that unlike the apps for iOS and Android, this application update is still behind in terms of features and technology.

It’s good that Blackberry’s maker is working with  their apps to be developed.  Unfortunately, they’re often slow at creating and releasing the updates. In an industry that prizes cutting edge technology and developments, it’s easy to see why RIM is failing. It appears that they’re not even catching up with their top competitors, Apple and Samsung, both of which are trailblazing the smartphone industry with their quality products, innovative design, and cutting edge technology. If Research In Motion really wants to stay in the game, they need to reformulate their plan, if it’s not too late.

The good news about all of this is I think most Blackberry users will be fine with the update.